BREAKING – Facebook Files IPO worth $5Bn


Largest Internet IPO EVER!

Facebook have moments ago filed the preliminary prospectus for its initial public offering.

The company is looking to raise $5Bn to start.  This is lower than some people expected, some figures rumoured were as much as $90Bn +.  Kedrosky on Bloomberg TV say that this is what could be paid.  Zuckerber made 483,000 dollars in 2011.

The company is reckoned to be valued at $100Bn

Investment bank Morgan Stanley will lead underwrite, with Goldman Sachs and J.P. Morgan as secondary underwriters. Shares are expected to hit the market in May.

Facebook have gone from 90% to 80% revenue from advertising since 2010.

Facebook Risk Factors include Circa 50 risks  (Google when they opened had 55 risks)

They include;

  • loosing users
  • Advertising
  • Competitive landscape, specifically Google Plus

 

 

Zinga is shown to be an important part of Facebook with 12% of Facebooks revenues.  If people stop playing games on Facebook this would result in a loss of 12% for Facebook.

Watch this space!


(Images source Bloomberg TV)

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